Sports & Hobbies


Adidas, founded in 1924 by Adi and Rudolf Dassler, began as a shoe factory for athletes. They quickly gained recognition by creating the first spiked running shoes, favored by Olympic champions like Jesse Owens.

In 1967, Adidas introduced the iconic 3-Stripes trademark with the Franz Beckenbauer tracksuit. The Trefoil logo, representing performance, was launched in 1972 and now symbolizes the Originals collection, which includes lifestyle apparel, footwear, and accessories.

Adidas aims to enhance brand credibility, elevate consumer experience, and push the boundaries of sustainability.

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